The things beauty school doesn't teach you.

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The first three full Mentor Chair lessons during beta.

• Money & pricingI'm booked solid but still broke.
• Money & pricingI'm scared my clients will leave if I raise my prices.
• Booth & suite lifeEveryone says I should get a suite. Should I?

Founder-authored lessons

Written from 15 years behind the chair. More are added during beta.

• Money & pricingI'm booked solid but still broke.
• Money & pricingI'm scared my clients will leave if I raise my prices.
• Money & pricingDon't overlook your bread-and-butter clients.
• Money & pricingI'm booked, but I'm still not making enough money.
• Money & pricingHow do I know what I should charge?
• Money & pricingI'm scared I'll lose clients if I raise my prices.
• Money & pricingShould I discount my services to get new clients?
• Money & pricingDo I need to specialize to make good money?
• Money & pricingWhat are my bread-and-butter services?
• Clients & boundariesDo I really charge my longtime client a cancellation fee?
• Clients & boundariesMy clients text me at all hours. How do I stop it without upsetting them?
• Clients & boundariesA client doesn’t like their hair. Do I refund them?
• Clients & boundariesDo I have to talk to every client?
• Clients & boundariesHow much should I let clients into my personal life?
• Clients & boundariesWhen is it okay to let a client go?
• Clients & boundariesYou teach clients how to treat you.
• Clients & boundariesWhat if a client asks for something I don't know how to do?
• Booth & suite lifeEveryone says I should get a suite. Should I?
• Building a clienteleI'm new and my book is empty. Should I discount?
• Building a clienteleWhat actually makes clients come back?
• Building a clienteleAm I losing business if I refer a client to another stylist?
• Career decisionsWorking for myself sounded free. Why do I feel like I'm always working?
• Career decisionsEveryone says I need a niche. Do I?
• Career decisionsI don't feel confident enough yet.

Mentor principles

The lines that came out of these lessons. Each one links back to where it came from.

• Know your numbers. Respect your time. Understand your value.I'm booked solid but still broke.
• Don't run your business out of fear.I'm scared my clients will leave if I raise my prices.
• Big-ticket services can grow revenue. Consistent clients build your foundation.Don't overlook your bread-and-butter clients.
• A full schedule can be the clearest sign you've outgrown your pricing.I'm booked, but I'm still not making enough money.
• Your price isn't supposed to be somebody else's price.How do I know what I should charge?
• Don't let fear decide your pricing. Let the numbers inform it.I'm scared I'll lose clients if I raise my prices.
• A promotion should be a doorway, not your business model.Should I discount my services to get new clients?
• You don't necessarily need a niche. But you do need intention.Do I need to specialize to make good money?
• A healthy business isn't built only on the biggest appointments — it's built on the people who come back.What are my bread-and-butter services?
• Consistency creates clarity.Do I really charge my longtime client a cancellation fee?
• You teach clients how to treat your time.My clients text me at all hours. How do I stop it without upsetting them?
• Not every client belongs in your chair.When is it okay to let a client go?
• You teach clients how to treat you.You teach clients how to treat you.
• Confidence isn't pretending you know everything. It's knowing what you know and being honest about what you don't.What if a client asks for something I don't know how to do?
• A suite isn't a promotion. It's a different business model.Everyone says I should get a suite. Should I?
• Don't discount your value. Create value strategically.I'm new and my book is empty. Should I discount?
• Clients remember how you make them feel.What actually makes clients come back?
• Community over competition.Am I losing business if I refer a client to another stylist?
• Freedom requires discipline.Working for myself sounded free. Why do I feel like I'm always working?
• There isn't one right way to build a successful career behind the chair.Everyone says I need a niche. Do I?
• Repetition builds competence. Competence builds confidence.I don't feel confident enough yet.

What are you dealing with behind the chair?

• Money & pricingBooked, busy, and still wondering where the money went.11 situations
• Clients & boundariesThe conversations that decide what your time is worth.11 situations
• Commission & salon lifeReading an offer, a paycheck and a salon for what they actually are.4 situations
• Booth & suite lifeRunning your own business inside someone else's building.5 situations
• Building a clienteleHow a book gets built — and rebuilt.6 situations
• Career decisionsChoosing the setup that fits where you are right now.8 situations