The Mentor Chair

The Mentor Chair

Building a clientele

How a book gets built — and rebuilt.

I'm new and my book is empty. Should I discount?You have time available, no clients scheduled into it yet, and discounting looks like the fastest way to fill it.
What actually makes clients come back?You want to know what retention comes down to in practice.
Am I losing business if I refer a client to another stylist?Someone in your chair needs work that isn't your strength, and passing it along feels like giving business away.
Should I discount to get clients?Discounting is the fastest way to fill the book, and you want to know what it sets up later.
How do I turn a first-time client into a regular?New clients come in, but the rebooking isn't consistent.
I moved salons. How do I rebuild?Part of your book followed you and part of it didn't.