The Mentor Chair · Money & pricing
The situation
You know the numbers say your prices should move, but the fear of losing clients is holding the decision.
From the mentor chair
Clients who trust you and value what you provide are often willing to pay more to continue receiving that experience.
That doesn't mean everyone will stay. Budgets and circumstances change.
Losing a client doesn't automatically mean your pricing decision was wrong.
Your goal isn't to keep every client you've ever had at any cost. It's to build a clientele that values your work while allowing you to operate a sustainable business.
Look at the numbers first. Make sure the increase makes sense.
Then don't let fear make the decision.
Mentor principle
Don't run your business out of fear.
Behind-the-chair tip
Don't price your entire business around the client most likely to leave.
Look at your numbers
Run this situation through the tools you already have.
What I'd do next
A short next step or checklist will be added with the founder guidance during beta.