The Mentor Chair · Money & pricing
The situation
The biggest ticket on the books gets the attention, while the steady maintenance clients quietly hold the schedule together.
From the mentor chair
The highest-priced service isn't necessarily the only service creating value in your business.
Consistent maintenance clients can create predictable recurring revenue.
A smaller service booked every few weeks may contribute more over the course of a year than a large service booked once or twice.
Evaluate both appointment value and long-term client value.
Mentor principle
Big-ticket services can grow revenue. Consistent clients build your foundation.
Behind-the-chair tip
Consider average ticket AND typical visit frequency when evaluating your clientele.
Look at your numbers
Run this situation through the tools you already have.
What I'd do next
A short next step or checklist will be added with the founder guidance during beta.